E-commerce checkout optimization for a DTC brand

E-commerce checkout optimization for a DTC brand

The challenge

The brand was bleeding revenue at checkout — slow page loads, too many fields, and no proper retry logic for failed payments.

Our solution

Migrated checkout to a leaner Next.js stack, collapsed the form to a single page with smart defaults, and added intelligent payment retry with multiple gateways.

Outcome

Checkout went from a 4.2s LCP to under 2.5s, and recovered failed payments now contribute meaningful revenue every month with no extra ad spend.